by snowrise | Aug 26, 2021 | Advertising, Analytics, Marketing, Retail, Sales
Quantifying the sales impact of individual marketing campaigns (ex. in-store promos, online ads, coupons, etc…) is elusive for emerging brands, causing brands to lose sales and waste a lot of money on in-store/online campaigns because they can’t identify the winners...
by snowrise | Jul 27, 2021 | Advertising, Analytics, Marketing, Product, Product Availability, Retail, Sales
Kudos to Wegmans for sharing directly with CPG brands their store-by-store sales data and the associated store-by-store category data. Some retailers provide emerging brands with store-level sales data, yet Wegmans goes above and beyond. The comprehensive...
by snowrise | Feb 17, 2021 | Analytics, Product Availability, Retail, Sales
Shark bite occurs when there are frequent out-of-stock occurrences at high-velocity stores. It’s the result of replenishment frequencies/quantities not keeping up with product demand, thus dragging down sales at high-volume stores. Viewed graphically, daily POS...
by snowrise | Jan 9, 2021 | Analytics, Marketing, Retail
A marketing campaign’s value is based on its contribution to sales growth and its associated costs, both of which are identifiable with retailer POS data. Although the weighting of sales growth and costs varies between brands and over time, the quantified value...
by snowrise | Dec 10, 2020 | Analytics, Retail, Sales
Whether you’re a team of one or have nationwide broker coverage, retailer POS data provides brands the ability to recognize and build upon their successful sales activities, address the biggest issues, and be more productive at generating sales. Unfortunately, many...
by snowrise | Nov 6, 2020 | Ecosystem, Retail, Sales
Online grocery sales achieving 10.2% of all USA grocery sales (Supermarket News) has, and will continue to be, fueled by two competing online distribution models; Centralized Online and In-store Online. Given the competing nature of both online models and their...
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