by snowrise | Aug 26, 2021 | Advertising, Analytics, Marketing, Retail, Sales
Quantifying the sales impact of individual marketing campaigns (ex. in-store promos, online ads, coupons, etc…) is elusive for emerging brands, causing brands to lose sales and waste a lot of money on in-store/online campaigns because they can’t identify the winners...
by snowrise | Jul 27, 2021 | Advertising, Analytics, Marketing, Product, Product Availability, Retail, Sales
Kudos to Wegmans for sharing directly with CPG brands their store-by-store sales data and the associated store-by-store category data. Some retailers provide emerging brands with store-level sales data, yet Wegmans goes above and beyond. The comprehensive...
by snowrise | Jul 12, 2017 | Advertising, Retail, Sales
Whether it’s the 1st store or 1,000th, it’s always exciting when your brand appears on the shelf at a new store. A great feeling indeed, however, it’s critical that shoppers at that store start buying your products to solidify your brand’s position, win over store...
by snowrise | Jun 7, 2017 | Advertising
Advertising your products at a retailer when your products are only available at a sub-set of their stores is depressing. Consumers are disappointed to find out that your product really isn’t there and it wastes precious advertising dollars. Well, one option that...
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