by snowrise | Aug 26, 2021 | Advertising, Analytics, Marketing, Retail, Sales
Quantifying the sales impact of individual marketing campaigns (ex. in-store promos, online ads, coupons, etc…) is elusive for emerging brands, causing brands to lose sales and waste a lot of money on in-store/online campaigns because they can’t identify the winners...
by snowrise | Jul 27, 2021 | Advertising, Analytics, Marketing, Product, Product Availability, Retail, Sales
Kudos to Wegmans for sharing directly with CPG brands their store-by-store sales data and the associated store-by-store category data. Some retailers provide emerging brands with store-level sales data, yet Wegmans goes above and beyond. The comprehensive...
by snowrise | Jan 9, 2021 | Analytics, Marketing, Retail
A marketing campaign’s value is based on its contribution to sales growth and its associated costs, both of which are identifiable with retailer POS data. Although the weighting of sales growth and costs varies between brands and over time, the quantified value...
by snowrise | Jun 12, 2019 | Analytics, Marketing
Snowrise is excited to announce performance quantification for marketing campaigns. Leveraging sales data for individual stores and/or banners, Snowrise’s solution is ideal for quantifying the actual impact of promotions, location-based advertising, influencer...
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