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Demystify The Sales Impact Of Your Marketing Campaigns

Demystify The Sales Impact Of Your Marketing Campaigns

by snowrise | Aug 26, 2021 | Advertising, Analytics, Marketing, Retail, Sales

Quantifying the sales impact of individual marketing campaigns (ex. in-store promos, online ads, coupons, etc…) is elusive for emerging brands, causing brands to lose sales and waste a lot of money on in-store/online campaigns because they can’t identify the winners...
Wegmans’ Category Data: An Amazing, Under-utilized Asset

Wegmans’ Category Data: An Amazing, Under-utilized Asset

by snowrise | Jul 27, 2021 | Advertising, Analytics, Marketing, Product, Product Availability, Retail, Sales

Kudos to Wegmans for sharing directly with CPG brands their store-by-store sales data and the associated store-by-store category data. Some retailers provide emerging brands with store-level sales data, yet Wegmans goes above and beyond.   The comprehensive...
Capitalize on Your Retailer POS Data: Marketing

Capitalize on Your Retailer POS Data: Marketing

by snowrise | Jan 9, 2021 | Analytics, Marketing, Retail

A marketing campaign’s value is based on its contribution to sales growth and its associated costs, both of which are identifiable with retailer POS data. Although the weighting of sales growth and costs varies between brands and over time, the quantified value...
Snowrise Launches Performance Quantification for Marketing Campaigns

Snowrise Launches Performance Quantification for Marketing Campaigns

by snowrise | Jun 12, 2019 | Analytics, Marketing

Snowrise is excited to announce performance quantification for marketing campaigns. Leveraging sales data for individual stores and/or banners, Snowrise’s solution is ideal for quantifying the actual impact of promotions, location-based advertising, influencer...

Recent Posts

  • Distribution Center Inventory Dashboard: Enhancements Streamline Proactive Discovery
  • Demystify The Sales Impact Of Your Marketing Campaigns
  • Wegmans’ Category Data: An Amazing, Under-utilized Asset
  • Shark Bite: Dragging Down Sales At Your High-velocity Stores
  • Capitalize on Your Retailer POS Data: Marketing

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