Snowrise is excited to announce performance quantification for marketing campaigns. Leveraging sales data for individual stores and/or banners, Snowrise’s solution is ideal for quantifying the actual impact of promotions, location-based advertising, influencer campaigns, demos, etc… Our dashboard format allows for easy customization to dive deep on a particular marketing campaign, compare against different time periods, and enable A/B comparisons across different campaigns.
Marketing campaigns are not free, and your brand deserves to know which campaigns work best for your brand (not someone else). Why run a $1.00 OFF promotion when the same sales upside is achieved by a $0.50 OFF promotion. Better yet, why spend $100 on a demo at a store if $0.75 Instant Rebate Coupons yield greater sales upside at lower cost.
In addition to quantifying the upside impact of a marketing campaign, Snowrise supports tracking the associated cost so you have the full picture. We’re happy to answer your questions, so please Contact Us.
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