Advertising your products at a retailer when your products are only available at a sub-set of their stores is depressing. Consumers are disappointed to find out that your product really isn’t there and it wastes precious advertising dollars. Well, one option that exists that enables you to target specific stores and audiences is Facebook Advertising.
Facebook Advertising provides you the ability to select specific geographies and audience types at which to target your ads. For example, if your product is a non-dairy drink with a presence at only ten stores, you can create an ad that only appears to Facebook users with non-dairy interests and in the same zip codes as those ten stores.
If your company has a Facebook page, you can create an ad. At the top of your Facebook page, select the down arrow on the right and then pick Create Ads from the dropdown. Facebook provides a lot of ad options for content, images, audiences, and timeframes. This can be daunting at first, and we’ll provide follow-up blogs that will go into more details to help you out. Until then, feel free to explore Facebook’s advertising tips, additional tips, and ads that work.
Facebook does charge a fee to run ads. The good news is that you can set limits on how much is spent and access reports to see how much visibility your ads are getting. Facebook also allows viewers to Like your ads and directly link to your Facebook page, thus building your social media audience.
We’d love to hear about other targeted advertising or social media methods that have worked for your products. Feel free to comment below or send us an email via Contact Us.
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