by snowrise | Aug 18, 2023 | Analytics, Product Availability
For an overview of the latest enhancements, please select Distribution Center Inventory Dashboard
by snowrise | Aug 26, 2021 | Advertising, Analytics, Marketing, Retail, Sales
Quantifying the sales impact of individual marketing campaigns (ex. in-store promos, online ads, coupons, etc…) is elusive for emerging brands, causing brands to lose sales and waste a lot of money on in-store/online campaigns because they can’t identify the winners...
by snowrise | Jul 27, 2021 | Advertising, Analytics, Marketing, Product, Product Availability, Retail, Sales
Kudos to Wegmans for sharing directly with CPG brands their store-by-store sales data and the associated store-by-store category data. Some retailers provide emerging brands with store-level sales data, yet Wegmans goes above and beyond. The comprehensive...
by snowrise | Feb 17, 2021 | Analytics, Product Availability, Retail, Sales
Shark bite occurs when there are frequent out-of-stock occurrences at high-velocity stores. It’s the result of replenishment frequencies/quantities not keeping up with product demand, thus dragging down sales at high-volume stores. Viewed graphically, daily POS...
by snowrise | Jan 9, 2021 | Analytics, Marketing, Retail
A marketing campaign’s value is based on its contribution to sales growth and its associated costs, both of which are identifiable with retailer POS data. Although the weighting of sales growth and costs varies between brands and over time, the quantified value...
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