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Wegmans’ Category Data: An Amazing, Under-utilized Asset

Wegmans’ Category Data: An Amazing, Under-utilized Asset

by snowrise | Jul 27, 2021 | Advertising, Analytics, Marketing, Product, Product Availability, Retail, Sales

Kudos to Wegmans for sharing directly with CPG brands their store-by-store sales data and the associated store-by-store category data. Some retailers provide emerging brands with store-level sales data, yet Wegmans goes above and beyond.   The comprehensive...

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