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Capitalize on Your Retailer POS Data: Marketing

Capitalize on Your Retailer POS Data: Marketing

by snowrise | Jan 9, 2021 | Analytics, Marketing, Retail

A marketing campaign’s value is based on its contribution to sales growth and its associated costs, both of which are identifiable with retailer POS data. Although the weighting of sales growth and costs varies between brands and over time, the quantified value...

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