Impact of Omni-channel Strategies

For emerging brands, being carried by retailers who have a solid omni-channel strategy is a big plus. Unfortunately, the effort required by resource constrained brands to track where retailers are actually offering their products, so that the brands know where to apply their sales and marketing resources, has doubled since all in-store products (and even entire categories) are not necessarily offered online by the retailer. https://cnb.cx/2K7yKOZ